Two companies shouldn't control
what Australia eats
Fresh Quarter exists because the Australian grocery market is broken, and Australians deserve better than a duopoly deciding what they eat, what they pay, and who gets to make a living feeding them.
The numbers don't lie
Why this matters right now
of Australian grocery spending goes to Coles or Woolworths
ACCC 2024in combined annual revenue between the two chains
Annual reportsgrocery price increase in Australia since 2019
ABS CPI dataAustralian farmers say supermarkets are their biggest threat
NFF SurveyHow we got here
And what we're doing about it
Two companies control what you eat
Coles and Woolworths together hold over 65% of Australia's grocery market, one of the highest supermarket concentration rates in the developed world. The ACCC has repeatedly raised concerns about price gouging, supplier mistreatment, and the systematic elimination of competition. Australians are paying more, farmers are being squeezed, and independent food businesses are disappearing.
Everyone pays the price
Since 2019, grocery prices in Australia have risen by 34%. Supermarket profits have grown faster than inflation while farmer gate prices have stagnated or fallen. The 2024 Senate inquiry into supermarket pricing found evidence of excessive profit-taking at the direct expense of both suppliers and consumers. Meanwhile, independent grocers, butchers, bakers and delis are closing at record rates.
There's a better way to shop
Across Australia, thousands of independent food vendors are producing extraordinary food at prices that are often equal to or cheaper than supermarkets, with quality that simply can't be compared. The problem isn't supply. It's access. Most people don't know these vendors exist, let alone how to order from them. That's the gap we're here to close.
Fresh Quarter was built for this moment
We built Fresh Quarter because the cost of living crisis isn't just a pricing problem, it's a competition problem. When two companies can dictate what the entire country pays for food, something has gone fundamentally wrong. We're not anti-supermarket. We're pro-choice. We want Australians to have real alternatives, and we want the people who grow and make our food to be fairly rewarded for it.
What we stand for
The principles behind every decision we make
Local first, always
Every vendor on our platform is an independent Australian business. No franchises, no chains, no exceptions.
Fairer prices for everyone
When you cut out the middleman, vendors earn more and you pay less. That's not a marketing line, it's just how direct trade works.
Food you can trace
Know who grew it, who made it, and how it got to you. Real provenance, not marketing copy on a supermarket label.
Community over corporation
Every dollar spent on Fresh Quarter stays in your community. It pays a local wage, funds a local family, and keeps a local business alive.
Levelling the playing field
We give independent vendors the tools and reach that were previously only available to massive retail chains.
No lock-in, no subscriptions
No membership fees, no minimum spends, no data sold to advertisers. Just good food and honest commerce.
“We don't think shopping local should be a luxury. It should be the default: easy, affordable, and available to every Australian household regardless of suburb or income.”
The Fresh Quarter team
Be part of the shift
Every order placed on Fresh Quarter is a vote for a fairer food system. It costs nothing to join, and every dollar you spend stays in your community.